Wendy's forward-leaning food
Forward-Leaning
Creating recipes using flavors and ingredients that our consumers trust us to use

We are working to earn our rightful place as the trusted innovator that creates menu items with ghost pepper and pretzel buns. We don’t always have to be first, but we want to be the first to do it right.

Pretzel Bacon Pub Cheeseburger and Pretzel Bacon Pub chicken sandwich
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"We're always looking for ways to offer familiar flavors with a twist. Once they try something, we want customers to come back because it was delicious, approachable, but still new and exciting."

- Brittney Hollinger

Specialist, Culinary Innovation

Always on-trend, never trendy

Our food is contemporary, but not gimmicky, complicated or fancy. It’s easy to love and easy to describe, with ingredients everyone can recognize and pronounce. 

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