Wendy’s Cookies and Tracking Technologies Policy

Last Updated: June 2, 2021


This Cookie Policy explains how Wendy’s Restaurants of U.K. Limited uses “cookies” and other similar tracking technologies on our website ( (the “Wendy’s Website”) and in the mobile application (“Mobile App,” and together with the Wendy’s Website, the “Wendy’s Services”). This Cookie Policy is intended to help you make decisions when using the Wendy’s Services and when interacting with our communications. This Cookie Policy should also be read in conjunction with our Privacy Notice.


What are Cookies?


A cookie is a small text file stored on your device that makes it possible to save and track data about your use of the Wendy’s Website. Cookies store information that is sent back to our servers or the servers of third parties. Wendy’s uses cookies, for example, to facilitate your access to Wendy’s Website, to identify returning visitors, to store your account password, and to process your online orders.


Cookies are either “session” cookies which are deleted when you end your browser session, or “persistent” cookies, which remain until you delete the cookie or we remove it. Tracking technologies known as “web beacons,” “pixels,” or “tags” are similar to cookies. These technologies allow us, for example, to count page views on the Wendy’s Website and give us insight into how visitors interact with and respond to certain content on Wendy’s Services.   


We also may track your activity in our Mobile App through SDKs. SDKs are blocks of code provided by our partners that may be embedded in our Mobile App. SDKs help us understand how you interact with our Mobile App and collect certain information about your device and the network you use to access our Mobile App, such as the advertising identifier associated with your device and information about how you interact with us. Opting out of tracking on your iOS device may prevent us from receiving specific information about your device.

In this Cookie Policy, we refer to cookies and the other technologies described above as “cookies.”


We use both “first-party” and “third-party” cookies on the Wendy’s Website. First-party cookies are cookies that we place. Third-party cookies are placed by our partners. Any information collected by a third-party cookie will be shared with the partner that placed the cookie. Similarly, Wendy’s Services may link to third-party websites or apps. Following these links, may result in more or different cookies being placed by those websites or apps. You should review the applicable third-party’s privacy notices for additional information on what personal data is collected and how it is used.


Cookies Used on the Wendy’s Services

Wendy’s Services use four different types of cookies:


  • Strictly Necessary - These cookies are necessary for the Wendy’s Services to function properly. Your consent is not required for us to place these cookies. You can set your browser to block these cookies, but then some parts of the Wendy’s Services will not work.


  • Functional - These cookies allow you to use key features of Wendy’s Services, such as retaining your preferences from one visit to the next. They may be set by us or by third parties whose services we use. If you do not allow these cookies, some or all of the Wendy’s Services may not function properly.


  • Performance - These cookies may collect information for analytics and marketing purposes, including how visitors use the Wendy’s Services, and the products that Wendy’s Services visitors view most frequently. This information allows us to improve Wendy’s Services.


  • Social Media - These cookies are set by social media partners, such as Facebook, for the purposes of allowing you to use your social media accounts to login to the Mobile App.


For more information about your choices concerning opting out of online behavioral advertising, visit  


Manage Your Cookie Preferences


We recommend that you do not disable cookies for the Wendy’s Services to function as intended, because this would prevent you from ordering online and enjoying the Wendy’s Services.


Alternatively, cookies are generally managed by your Internet browser. You can easily disable or delete cookies by managing your browser settings. Please note that any changes to your browser cookies settings will apply to all websites you visit from that browser. To find out how to manage your cookie settings on popular Internet browsers, please visit:

To opt out of being tracked by Google Analytics, visit


Changes to Wendy’s Cookies Policy


Wendy’s reserves the right to modify this Cookie Policy at any time, as our cookie practices change. Changes will be effective immediately upon posting any revised information, as indicated by the “Last Updated” date at the top of this page. We encourage you to review this page periodically for the latest information on our cookie practices. If you have any questions about this Cookie Policy, please send an email to