Wendy’s Cookies and Tracking Technologies Policy
Last Updated: June 2, 2021
What are Cookies?
Cookies are either “session” cookies which are deleted when you end your browser session, or “persistent” cookies, which remain until you delete the cookie or we remove it. Tracking technologies known as “web beacons,” “pixels,” or “tags” are similar to cookies. These technologies allow us, for example, to count page views on the Wendy’s Website and give us insight into how visitors interact with and respond to certain content on Wendy’s Services.
We also may track your activity in our Mobile App through SDKs. SDKs are blocks of code provided by our partners that may be embedded in our Mobile App. SDKs help us understand how you interact with our Mobile App and collect certain information about your device and the network you use to access our Mobile App, such as the advertising identifier associated with your device and information about how you interact with us. Opting out of tracking on your iOS device may prevent us from receiving specific information about your device.
We use both “first-party” and “third-party” cookies on the Wendy’s Website. First-party cookies are cookies that we place. Third-party cookies are placed by our partners. Any information collected by a third-party cookie will be shared with the partner that placed the cookie. Similarly, Wendy’s Services may link to third-party websites or apps. Following these links, may result in more or different cookies being placed by those websites or apps. You should review the applicable third-party’s privacy notices for additional information on what personal data is collected and how it is used.
Cookies Used on the Wendy’s Services
Wendy’s Services use four different types of cookies:
- Strictly Necessary - These cookies are necessary for the Wendy’s Services to function properly. Your consent is not required for us to place these cookies. You can set your browser to block these cookies, but then some parts of the Wendy’s Services will not work.
- Functional - These cookies allow you to use key features of Wendy’s Services, such as retaining your preferences from one visit to the next. They may be set by us or by third parties whose services we use. If you do not allow these cookies, some or all of the Wendy’s Services may not function properly.
- Performance - These cookies may collect information for analytics and marketing purposes, including how visitors use the Wendy’s Services, and the products that Wendy’s Services visitors view most frequently. This information allows us to improve Wendy’s Services.
- Social Media - These cookies are set by social media partners, such as Facebook, for the purposes of allowing you to use your social media accounts to login to the Mobile App.
For more information about your choices concerning opting out of online behavioral advertising, visit http://www.youronlinechoices.eu/.
Manage Your Cookie Preferences
We recommend that you do not disable cookies for the Wendy’s Services to function as intended, because this would prevent you from ordering online and enjoying the Wendy’s Services.
Alternatively, cookies are generally managed by your Internet browser. You can easily disable or delete cookies by managing your browser settings. Please note that any changes to your browser cookies settings will apply to all websites you visit from that browser. To find out how to manage your cookie settings on popular Internet browsers, please visit:
To opt out of being tracked by Google Analytics, visit http://tools.google.com/dlpage/gaoptout.
Changes to Wendy’s Cookies Policy