Wendy\'s

Brand Transformation

"Wendy's brand transformation is re-energizing all of our touch points with consumers. From bold restaurant design to innovative food that consumers' want, to improved customer service, this exciting evolution of our brand reinforces our mission to position Wendy's as A Cut Above." - Emil Brolick, The Wendy's Company President & CEO

All elements of Wendy’s brand transformation are coming together in a powerful way in our sleek, contemporary Image Activation restaurants.

Not only do these restaurants deliver a striking street appearance, they are designed to greatly enhance the customer experience. Prominent features include fireplaces; a variety of inviting seating options, including lounge chairs and booths; Wi-Fi and flat-screen TVs; digital menuboards and more.

Coupled with friendly, courteous service, we’re working to create a welcoming ambiance that truly stands out.