Kurt is Wendy’s EVP, Chief Concept and Marketing Officer. In his role, he oversees Wendy’s culinary innovation, digital experience organization, brand marketing and advertising teams – the lynchpin of which is a unique brand voice that distinguishes Wendy’s from competitors and is viewed as a trend-setting innovator across many industries.
Prior to joining the Company in May 2015, Kurt held several leadership positions within the food and beverage space that provided him with a broad and deep perspective on how to connect effectively with customers. Previously, he worked at Yum! Brands, Inc. where he was Global Chief Marketing and Food Innovation Officer for Pizza Hut. And before joining Yum! Brands, Kurt held brand marketing leadership positions with Frito-Lay, Inc., Molson Coors Brewing Company, and The Procter & Gamble Company. Kurt also served as an Air Defense Artillery Officer in the 4th Infantry Division of the U.S. Army.
His love for the Wendy’s brand is strong, and his meal of choice is a Spicy Chicken combo paired with a fresh-baked chocolate chunk cookie.
In terms of leadership style, Kurt focuses on energizing and empowering people to deliver winning results, a strategy that has earned him industry honors such as one of PR Week magazine’s “Top 40 Marketing Innovators to Watch.” He has also been named one of the “Top 100 Most Talented Global Marketing Leaders” by the World Marketing Congress and a Top 10 “Industry Heavyweight” by Nations Restaurant News.
Kurt holds a B.S. in Management from the United States Military Academy at West Point and an M.B.A. from the University of Texas at Austin. He also serves as a trustee of the Dave Thomas Foundation for Adoption and is the executive sponsor of the Wendy’s Military Support Network, the Company’s employee network focused on supporting active duty, veterans and military family members.