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Frosty Key Tag Landing Module
It Was The Gift … That Keeps On Giving The Whole Year.

Our beloved Frosty Key Tags are now in hibernation. But fear not — they’re still available from the Dave Thomas Foundation for Adoption®! When they return at your local Wendy’s®, each $3 Frosty Key Tag gets you a Free Jr. Frosty with any purchase every day until the end of the following year. Plus, all the proceeds benefit the Dave Thomas Foundation for Adoption®. Check back in the fall for updates. Until then, enjoy your free daily Frosty, folks.

Frosty Key Tag Footer

How do you get a Wendy’s Frosty Key Tag?

Both physical Key Tags that go on your keychain and digital Key Tags that live in your Wendy’s app are available for purchase from mid-November to mid-February, or until supplies last.


Physical tags can be purchased in-restaurant, at the drive-thru, via a kiosk, or through our app or website.


A digital tag can be ordered through our app or website. Upon purchase, you should immediately receive your Key Tag as a mobile offer in your MyWendy’s account.


While you may purchase a digital key tag multiple times only one digital key tag will appear per account. However, each digital key tag purchase will still benefit the Dave Thomas Foundation for Adoption. The digital key tags are not able to be purchased and gifted at this time.

How long are Key Tags good for? Do they expire?

They’re good for a full year. Key Tags purchased November – December will expire on December 31st of the following year.

Are Key Tags available at all locations?

Most, but not all. Frosty Key Tags are available for sale at all participating Wendy’s locations in the U.S. during the promotional period while supplies last.. If a location has chosen to participate, you will see physical and digital Key Tags as an option under the “Give Something Back” menu category.

Are Key Tags available through delivery?

Yes, you can purchase key tags for delivery in the Wendy’s app during the promotional period. Frosty Key Tags are not available to purchase through third-party delivery providers. 

Can I buy Key Tags in bulk?

Yes. Key tags can be purchased in bulk during the promotional period at participating restaurants. We recommend visiting your local Wendy’s to buy as many as you’d like. But you can also purchase them directly from the Dave Thomas Foundation for Adoption.

I want to buy Frosty Key Tags as gifts. Can I give a digital key tag?

Frosty Key Tags make a great gift! It’s not possible to purchase a digital Frosty Key Tag for someone else’s account, but physical tags make terrific presents for your neighbor, teacher, friends, and family. And, they’re an especially sweet treat since the funds support foster care adoption.


How do I redeem my free Jr. Frosty with purchase?

Physical Tags: Place your order in restaurant or at the drive-thru, present your Key Tag to one of our crew members and receive your free Jr. Frosty along with the rest of your purchase.


Digital Tags: Place your order in-app or online and then apply your Key Tag as a mobile offer. Or, you can add it to your Wendy’s Rewards card for in-restaurant (or drive-thru) scanning.

Can I use my physical Key Tag in the Wendy’s app?

Nope. The physical and digital Key Tags are two separate items. Physical tags cannot be applied to orders placed through the app.

How do I use my digital, in-app Key Tag?

After purchasing your digital Key Tag, it will be accessible within the Offers section of the Wendy’s app. To use it, just place a mobile order and then apply the offer.


For in-restaurant or drive-thru orders, the Key Tag offer can be uploaded to your Wendy’s Rewards card. To do this:

  • Open the app.
  • Look for the navigation bar at the bottom of the screen and tap “Scan”.
  • Find your Key Tag offer and tap on it.
  • Tap on “LOAD TO CARD”.
  • Make sure you include a Jr. Frosty as part of your in-restaurant or drive-thru order and have a crew member scan your Rewards card to apply the offer.

Can I use my Key Tag with other offers?

No, not with other offers. But, you can use it along with a Reward.

Can I use my Key Tag more than once per visit?

A Key Tag offer is good for one use per visit. After you use your digital Key Tag, it will be temporarily removed from your offers set. But don’t worry. It will return in about an hour or so.

If I purchase more than one Key Tag, can I get multiple Frosty treats per visit?

The way we see it, a Frosty Key Tag offer is good for one use per visit no matter how many tags you have.


That said, individual restaurants may choose to honor more than one Key Tag so we recommend asking a crew member at your local Wendy’s.


I lost my physical Key Tag. What can I do?

We Got You®. Contact our Customer Care Team and we’ll see what we can do to get you a replacement.

Are there other ways to score a free Frosty during the Key Tags off-season?

Sure are. We offer our $1 Frosty Boo! Books™ every year in September and October, which benefit the Dave Thomas Foundation for Adoption as well. Boo! Books coupons are redeemable for a free Jr. Frosty – no purchase necessary – through 12/31 of the year they were purchased.

Why did the price increase to $3 per key tag?

This year, Wendy’s is prepared to raise the most money ever through the Frosty Key Tags campaign, supporting the work of the Dave Thomas Foundation for Adoption to find forever families for children lingering in foster care.  The $3 Frosty Key Tags will directly benefit the Foundation’s commitment to help the more than 113,000 children waiting in foster care. Wendy’s does not profit from the sale of $3 Frosty Key Tags.

How much of the $3 key tag price benefits the Dave Thomas Foundation for Adoption?

Ninety percent of every $3 Frosty Key Tag sold from November 20, 2023 to February 14, 2024 will benefit the Dave Thomas Foundation for Adoption. Wendy’s does not profit from the sale of $3 Frosty Key Tags.

Tips for Holiday Gifting

Good things come in small packages, so embrace the spirit of giving with Frosty Key Tags. Get ideas for delighting family, friends and community members with a sweet treat during the holidays.

> Get Inspired

Wendy's digital Frosty Key Tag and physical Frosty Key Tag
Frosty Boo! Books™

Every September and October we’ve got trick-or-treat covered. Because who needs Halloween candy when you can get 5 Jr. Frosty coupons for $1?

> Learn More

Boo Books Evergreen
Boo Books Evergreen
Friends, Family, Finish Lines & Frosty

Held in October, Wendy’s annual Frosty 5k Run for Adoption raises funds and awareness for the DTFA. See ya at the finish line with a…you guessed it!

> Ready, Set, Go

Wendy's Frosty 5K Run for Adoption