Grand Slam Partnership: Wendy’s Canada x Blue Jays

Wendy’s Canada is stepping up to the plate - and let’s just say, this one’s a home run. 

We’re kicking off a new partnership as the Official Hamburger of the Toronto Blue Jays™, bringing together two iconic brands that know a thing or two about delivering quality experiences for our fans, whether that’s on the field or fresh off the grill.  

What is the Wendy’s Canada x Blue Jays partnership? 

Wendy’s Canada has been named the Official Hamburger of the Blue Jays, uniting two iconic brands that Canadians know and love. This partnership celebrates our shared commitment to quality, fresh fan experiences, and the Canadian communities we serve. 

What does this mean for Wendy’s across Canada? 

This is a national partnership that strengthens Wendy’s position in Canada by connecting the brand to one of the country’s most passionate fan bases. Together with the Blue Jays, we look forward to celebrating the moments Canadians look forward to most while reinforcing what sets Wendy’s apart: quality, freshness, value and meaningful customer experiences.  

Call it coast-to-coast coverage… with a side of fries. 

What can fans expect to see from this partnership? 

This partnership will come to life through a range of high-impact fan touchpoints throughout the season. We’re talking a home run, not just a single or double: 

• In-stadium visibility, featuring branded domination around the stadium across all home games and our Wendy’s logo virtually on the pitcher’s mound for broadcast viewers – putting Wendy’s right in the action. 
• Exclusive offers via the Wendy’s mobile app, rewarding fans all season long with every Blue Jays win. 
• Integrated digital and social content celebrating game-day moments coast-to-coast 
• Co-branded Wendy’s x Blue Jays packaging in restaurants   

Whether cheering at the ballpark or from home, Wendy’s will be part of moments that matter to fans all season long. 

Is there an offer for fans? 

Yes, because what’s a win without a little reward? Wendy’s Canada is launching a ‘Win With Wendy’s’ digital offer, where fans can score a FREE Jr. Cheeseburger Deluxe with a minimum $5 purchase following every Blue Jays win throughout the 2026 season, available exclusively through the Wendy’s mobile app.  

It’s another way Wendy’s is delivering everyday value while rewarding fans for supporting Canada’s team.  

What role will Wendy’s play throughout the season? 

From first pitch to the final out, Wendy’s will be part of the fan experience - celebrating wins, fueling game days and showing up in moments that matter. Whether it’s grabbing a Baconator® before the game or celebrating a win with a Frosty®, Wendy’s is ready for every inning.  

This partnership officially launches on May 28, National Hamburger Day, a fitting moment to celebrate Canada’s love of hamburgers and baseball. Now that’s what we call a double play!