Wendy's Launches 4 Weeks of Exclusive Merch Drops for Loyalty Members
The Free, Limited-Quantity Merch Drops Give Fans Another Reason to Join the Wendy's Rewards Program
Starting this Wednesday, May 13, 2026, Wendy’s® is taking loyalty to the next level with Wendy’s Rewards™ Drops*: limited-quantity, 4-week members-only merchandise drops fans won’t want to miss.
Introducing Wendy's Rewards Drops
Wendy’s Rewards members across the U.S. will have the chance to claim limited-edition swag every Wednesday from May 13 – June 3 starting at 3:00pm ET/2:00pm CT. A first-of-its-kind series for the brand, Wendy’s Rewards Drops celebrate Wendy’s fandom with exclusive merch you can’t buy, you just need the app to win. Now that’s some swag actually worth the closet space.
To spice things up, the items up for grabs each week are first come, first serve. These weekly drops are live for one hour only, so being speedy isn’t just recommended, it’s required – because fresh, never frozen merch waits for no one.
How to Participate
Not a Wendy’s Rewards member yet? There’s still time to join! Here’s how fans can be eligible for Wendy’s Rewards Drops:
- Download the Wendy’s app and create a Wendy’s Rewards account
- Opt into push notifications, email or SMS alerts to be notified in advance of each weekly drop
- Follow @wendys on social media for announcements and updates
- Prior to the drop, Wendy’s Rewards will send a notification with a link to the entry page
- When the merchandise window opens on drop day, hurry and click the entry page link and complete the on-screen instructions to be among the first to claim the members-only merch. Remember, be quick because limited quantities are available!
Exclusive Merch Up for Grabs
Week 1 (May 13): Wendy's Tote Bag – A stylish, foldable tote bag featuring Wendy’s iconic Frosty mascot and vintage-inspired blue-and-white pinstripes!
Week 2 (May 20): Wendy's Charm Bracelet – Fans who secure this weekly drop will receive a Wendy’s charm bracelet in one of three bold themes: Fresh, Never Frozen Hamburgers, Frosty & Fries or Spicy Chicken.
Week 3 (May 27): Wendy's F.C. Soccer Jersey – As the world’s most-watched sporting event comes to North America this summer, Wendy’s is kicking off celebrations with a limited-edition soccer jersey for the Week 3 Rewards Drop.
Week 4 (June 3): Canon Powershot G7X Mark III Digital Camera – For the final Wendy’s Rewards Drop, a limited number of Wendy’s–inspired Canon Powershot G7X Mark III Digital Cameras will be up for grabs, making for a picture-perfect ending to the series.
Wendy’s Rewards has always been about giving our fans more of what they crave, and we’re constantly listening to what our community truly wants – more than just traditional rewards points and discounts.
From early access to new menu items like the Cookie Dough Frosty Fusion to limited-time drops like these, Wendy’s Rewards unlocks a little something extra for fans. So, download the Wendy’s app, join the loyalty program and engage with Wendy’s Rewards to keep earning perks all year long.
And make sure to set your alarms for Wendy’s Rewards Drops!
* NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US & DC who are 18 years of age or older as of date of participation and are a Wendy's Loyalty member. Wendy's Loyalty Drops starts at 3:00 pm ET on 5/13/26 and ends at 4:00 p.m. ET on 6/3/26 (or when all Drop Period prizes have been awarded, whichever occurs first) with 4 non-consecutive drop periods. Sponsored by The Wendy's National Advertising Program, Inc. For rules, visit Official Rules.