Dave’s Way: Our Path to a Stronger Wendy’s
Wendy’s President & CEO, Bob Wright, Announces Dave’s Way, a multi-year strategy to improve customer traffic, strengthen restaurant economics and return Wendy’s to sustainable growth
Introducing Dave’s Way
In 1969, Dave Thomas founded Wendy's on a simple vision: fresh, high-quality, great-tasting food at an excellent value. That unwavering commitment built an iconic brand.
Today, generations of customers know Wendy’s for fresh, never frozen beef, made-to-order hamburgers, the Frosty and a brand personality unlike any other in our category.
For me, returning to Wendy’s as CEO this spring felt like coming home. I have been fortunate to know the company from many perspectives and across many years. It is because of those experiences that I believe we can once again stand alone as THE quality leader in QSR, that is always worth what you pay.
Dave’s Way is our business strategy to grow customer traffic and market share while strengthening restaurant profitability. We have moved quickly to align the Wendy’s system to support the strategy, organize our leadership and teams around our priorities, and put resources behind execution. There are early signs of progress, and the direction reinforces our conviction in the actions we are taking.
What This Means for Wendy’s
For customers, our goal is craveable food, clear value and consistently great experiences, whether ordering at the counter, through the drive-thru or through digital channels. We are focused on strengthening our core menu while taking actions to strengthen franchisee economics as we work to reclaim our quality leadership.
For restaurant teams, it means clearer expectations, practical training and support that builds confidence and helps them consistently deliver great service.
For franchisees and other business partners, it means coordinated priorities and a stronger foundation for investment and growth.
For communities, our aim is stronger local restaurants that customers are proud to call “My Wendy’s.”
For shareholders, it means being transparent about our actions, our milestones and progress, and the returns on our investments.
What’s Ahead
Dave Thomas created a brand centered on quality, value and doing the right thing for our customers, team members, communities and the Wendy’s System. Our responsibility is to honor those standards and build on them for the future. Wendy's best days are ahead of us, and we'll build them together – Dave's Way.