U.S. Chief Marketing Officer
Carl Loredo has served as Wendy’s U.S. Chief Marketing Officer since April 2019. He joined the Wendy’s organization in 2016 and served as Vice President of Brand Marketing with oversight across brand strategy, product and creative development, advertising, media buying and social media programming.
Carl combines his passion for marketing with a love of storytelling to fearlessly ensure the Wendy’s brand stays a step above - and a step ahead - of its competitors. Every day, Carl channels his love of a good story to help make Wendy’s the most talked about brand in the world. Together with his talented team, Carl defines success as delivering fans unique, differentiated and special experiences - in ways only Wendy’s can.
This mindset fueled the success of Wendy’s new Hot & Crispy Fries, the launch of a new daypart nationally for the first time in Wendy’s 50-year history with breakfast and a renewed focus on staying at the forefront of culture – earning Wendy’s the number two spot in the Branding category for Fast Company’s Most Innovative Companies 2022 and propelling the QSR Queen to the number two hamburger chain in the country.
Prior to Wendy’s, Carl was Vice President of Account Service and ran the multicultural practice for The Marketing Arm with a focus on digital and shopper marketing strategy. He also served as Chief Marketing Officer of Craftmade International and held many leadership roles at PepsiCo.
In 2020, he was named to “Adweek 50,” an annual list honoring fifty leaders in marketing, tech and media who are doing standout work for their brands, and PRovoke’s “Innovator 25 in the Americas,” a yearly recognition celebrating remarkable innovators who are addressing the industry’s challenges with ingenuity and insight to make meaningful change.
Carl holds an M.B.A. in Marketing and a B.A. in Fine Arts from The University of Texas at Austin, where he also serves as a member of McCombs M.B.A. Advisory Board. Born and raised in Texas, Carl and his wife Kelley currently reside in Dublin, Ohio with their two children. On family outings to Wendy’s, you can catch Carl placing his go-to Wendy’s order: the Big Bacon Classic and medium Hot & Crispy Fries