Wendy’s Cookies and Tracking Technologies Policy
Last Updated: 12/20/2019
We collect through our website (www.wendys.com) and our other related websites, mobile Wendy’s applications (“mobile apps”), services, tools, and other applications (collectively, the “Site”) information about your use of the Site. We, along with our advertising partners and vendors, use a variety of technologies to learn more about how people use the Site. You can find out more about these technologies and how to control them by reading this Cookies and Tracking
Contents & Summary
- COOKIES AND OTHER TRACKING TECHNOLOGIES, AND HOW WE USE THEM
- YOUR COOKIE CHOICES AND HOW TO OPT-OUT
- EXAMPLES OF COOKIES USED ON THE SITE
- DEFINITIONS AND KEY TERMS
- CONTACT US
1. Cookies and Other Technologies, and How We Use Them
In particular, the Site uses the following categories of Cookies and other tracking technologies:
2. Your Cookie Choices and How to Opt-Out
Most browsers are initially set up to accept HTTP cookies. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, and how to disable existing cookies.
For more information about HTTP cookies and how to disable them, you can consult the information provided at www.allaboutcookies.org/manage-cookies/.
Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specific browser, please consult the browser’s website (often in the Help section).
For more information about local storage objects (“LSOs”), and how to disable them, you can consult the information provided at kb2.adobe.com/cps/526/52697ee8.html.
Please note, however, that without HTTP cookies and HTML5, you may not be able to take full advantage of all Site features and some parts of the Site may not function properly.
3. Examples of Cookies Used on the Site
The following table sets out some examples of the individual cookies we use and the purposes for which we use them:
Strictly Necessary Cookies
Purpose: These cookies are required to operate our digital properties
Content: Stores session identifier
Expiry: Session cookie (expires when browser is closed)
Purpose: Cookies in this category enable Wendy’s to measure the performance of our digital properties
Content: Unique visitor ID time/date stamp
Expiry: Updated every page view
Purpose: These cookies store user settings and preferences to enable functionality
Content: User entered zip code for locale search
Expiry: Session expires when browser is closed
Purpose: Advertising cookies enable more precise ad delivery to our visitors
Content: Unique user identifier
Expiry: 2 years
More info: http://www.google.com/intl/en/policies/
4. Definitions and Key Terms
A cookie (sometimes referred to as a local storage object or LSO) is a data file placed on a device. Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), HTML5.
Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in the Site pages and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon.
Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user's computer hard drive, clear GIFs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.
An embedded script is programming code that is designed to collect information about your interactions with the online service, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to the online service, and is deactivated or deleted thereafter.
ETag, or entity tag
A feature of the cache in browsers, an ETag is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner, ETags are a form of device identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.
Unique Device Tokens
For each user that accepts push notifications in mobile apps, the app developer is provided with a unique device token (think of it as an address) from the app platform (e.g., Apple and Google).
Unique Device ID
The unique series of numbers and letters assigned to your device. This may also be referred to as your device’s advertising identifier.
We provide the chart below as a courtesy, but we are not obligated to maintain or update it. We are not responsible for third-party sites and their privacy practices as it relates to opt-outs from tracking activities. The following third-parties that collect information from you on the Site have given us notice that you may obtain information on their policies and practices, and in some instances opt-out of certain of their activities, as follows:
Party: Google Analytics
Service: Google Analytics for Display Advertisers, Ads Preferences Manager, and Google Analytics Opt-out Browser Add-on
Use of Tracking: Yes
For More Information: Google.com
Use of Tracking: Yes
6. Contact Us
If your cookies and tracking technologies or other privacy questions are not answered in this Policy or online, you may contact us at email@example.com.