In 2017, Carter Wilkerson broke the internet with one simple tweet – “Yo @Wendy’s how many retweets for a year of chicken nuggets?” While he didn’t reach the Wendy’s requested retweet amount of 18 million, Carter quickly bypassed the Twitter record of most retweeted tweet on the internet and was rewarded with his year’s supply of chicken nuggets. It didn’t stop there – Carter appeared on The Ellen Show, donated $100,000 to the Dave Thomas Foundation for Adoption^®, and Nuggs for Carter won the Best Influencer Campaign title from the PRWeek Global Awards and a Cannes Silver Lion Award.