In 2013, Wendy’s combined pretzel, bacon, and cheeseburger, ultimately creating one of the most popular Wendy’s limited time offers! So popular, in fact, the cheeseburger made a temporary return to the menu in 2014. Social media buzz confirmed that the Pretzel Bacon Cheeseburger and Wendy’s fans had a bit of a love affair going on, so Wendy’s turned those online comments into love songs. The Pretzel Bacon Cheeseburger Love Songs were such a hit, they went on to win a Cannes Lions Award.